What cooperation models do you support and which brand needs do they fit?

Kidmerry offers three flexible cooperation models—Private Label, ODM, and OEM—covering different brand stages, product development needs, and customization requirements.

1. Private Label — Fast Market Entry

Best for: Startups, emerging brands, e-commerce sellers, retailers, and buyers looking for a fast and cost-efficient way to enter the market.

Select existing products from Kidmerry’s product range and customize key brand elements such as logo, colors, packaging, labels, and product combinations.

Key advantages:

• Faster product launch
• Lower development investment
• Suitable for market testing
• Flexible branding and packaging
• Lower development risk

Private Label is ideal for brands that want to start quickly without developing a product entirely from scratch.

2. ODM — Differentiated Product Development

Best for: Established brands and sellers looking to differentiate their products and build stronger market positioning.

Based on existing product structures or concepts, our in-house design and engineering team can upgrade and customize elements such as functionality, structure, appearance, materials, accessories, and packaging.

Key advantages:

• Faster than developing a completely new product
• Greater product differentiation
• Flexible structural and functional upgrades
• Supports channel-exclusive SKUs
• Helps create greater perceived product value

ODM is suitable for brands that want to move beyond standard products while maintaining an efficient development process.

3. OEM — Deep Customization

Best for: Brands with their own original designs, product concepts, technical drawings, or proprietary IP.

Customers provide their drawings, specifications, samples, or original product concepts, and Kidmerry's engineering and production teams develop the product according to the required specifications.

Key advantages:

• Exclusive product development
• Custom structures and specifications
• Support for original designs and IP
• Customized materials, finishes, functions, and packaging
• Suitable for long-term product programs

OEM is the right choice for brands seeking highly customized and exclusive products built around their own designs or IP requirements.

Choose the Right Model for Your Brand

Whether you are launching your first product, expanding an existing product line, or developing an exclusive product portfolio, Kidmerry can provide a suitable manufacturing and customization model based on your requirements.